Established in 2010 by brothers Ahmed, Mohamed, and Ayman Auf, Abu Auf set out to become Egypt’s first specialty retailer of healthy snacks and foods.
A Playful Fusion of Lifestyle & Fashion
In 2023, Caro Doss—recognized as one of Egypt’s leading figures in styling, fashion, and wellness advocacy—was featured as one of the three prominent social personalities in Abu Auf’s Summer Campaign. Her presence brought a unique and playful blend of style and well-being to the brand’s vibrant, health-focused message.
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